Thursday, 2 October 2014

Planning my Music Video

Production Diary #9

Still completing my research, I decided to do 'research into the band/artist', hence since October was nearing I thought it would be best to begin the planning for my music video. Echosmith, the band who sang Cool Kids, was the band I researched. Looking into what the band members said about Cool Kids, allowed me to identify the song personally, providing me with insightful ideas for the music video I'm about to shoot. Although, the song can be interpreted differently to what the band put forward. I'm probably going to use a different interpretation to make it different from the band versions of the music video.

The main theme of my music video will be adventure, silhouettes of teenagers running around the city as well as with a nature back drop. The reason why I want silhouettes of my choice of people is for the music video to relate to everyone, there doesn't need to be an identity when it is supposed to appeal to teenagers generically. The music video can relate to all teenagers, as the narrative of the song is relatable to everyone in one way or another. Like the film Breakfast Club relates to someone somehow.

As you can see, my most recent post was of my mood board. This is to provide an initial insight to what my music video will be like visually. It looks disorientated, the theme of adventure is evident, there are silhouettes, with city pictures and natural landscapes displayed evoking the locations I would film my music video. All in all, the music video conveys adolescence and nostalgia of the teenage years.

Friday, 26 September 2014

Research into Music Video directors - Francis Lawrence


Catching Up

Production Diary #8

In class, we were given a sheet where we had to write down all the tasks we have to complete by certain dates. Thus, currently I have been completing these research tasks I set myself to do. So far I have done history of music videos which taught me how music videos were originally a tool for advertising with the help of MTV which was a good platform for artists' to advertise their music - it was created in the 1980s. However, music videos in the present day have become experimental due to YouTube which allows anyone to post  music videos as well as it easily being created by anyone due to the easy accessibility of digital cameras.

Looking at the updated coursework checklist, I saw my meaning of  a digipak was at a 2 so I improved it and re-posted it on my blog to achieve a higher mark.

Recently, I have looked into my research for famed music video directors e.g. David Fincher and Spike Jonze who are considered highly established in the music video and  film industry. Both directors have worked with numerous successful artists ranging from a variety of genres such as Madonna, Beastie Boys, Jay Z and Kanye West conveying their diversity of work. Even making music videos as  iconic as Madonna's 'Vogue' by David Fincher and Beastie Boy's 'Sabotage' by Spike Jonze.

My next step is to make a mood board for my music video, a storyboard and then finally begin shooting my music video. This needs to be done quickly as I plan on completing my music video in october and begin editing it.