Saturday, 15 November 2014

Shooting My Music Video

Production Diary #13

I have completed my storyboard, I'm still making tweaks to it and therefore haven't posted it yet. By completing my storyboard, I have a clear insight of how my music video will be visually. As a result, I quickly planned a day to shoot my music video soon after completing my storyboard.

Deciding to shoot my rural location first, we went to Richmond Deer Park. Originally, I thought it would be a great location to evoke the remoteness and naturalistic side of the video, and the deers would be a great aspect to my music video. However, on our way to Richmond Deer Park we came across a different park, named 'Terrace Gardens and Buccleuch Gardens'. The view fit one of my first shots perfectly where the characters are looking out in to the landscape. We ended up shooting there instead.






Monday, 27 October 2014

Alternative Rock

Production Diary #12

I have completed two more research tasks, 'Equipment List' and 'Influences of Music Style'. For Equipment List, I planned out the mise-en-scene props I'm going to be using in my music video. I included the lighting, white screen and camera (Cannon SLR) I will be using to shoot my music video. Also, the mise-en-scene of the clothes my characters will be wearing which will have generic teenage conventions e.g. converse to appeal to my demographic.

For influences of music style, I researched Echosmith's music influences - U2, The Killers and The Smiths, to make it apply to my music video. Also, 'Cool Kids' is alternative rock/indie, therefore I wrote about where the genre came from, and what kind of people the genre applies to. For example, alternative rock arose from the underground music scene in the 1980s and became widely popular in the 1990s and the people who usually listen to this genre are introverts. The mood boards I contributed into the power point conveys what kind of person would listen to this genre. This provided me a clear insight of who my target audience is and what conventions of the genre I should use in order to apply to my demographic.

I plan to be shooting my music video soon.

Influences of Music Style

Thursday, 16 October 2014

Equipment List


Update

Production Diary #11

I have finally established my locations for my music video. I'm going to use a juxtaposition of settings; the city and a mountainous area. I have done this to heighten the relation between the audience and my music video. The majority of teens either live in the city or in a remote area which the mountainous setting embarks on. Both settings connote freedom, which is an important theme for my music video. I am therefore shooting my music video in central London and in a naturalistic landscape. This provides the message that wherever you are you can relate to the music video.

I have also improved my mood board to achieve full marks. Underneath my mood board I wrote about how the pictures represent my music video, how the structure and editing would be fragmented and disoriented to achieve a sense of adventure, perhaps through using ghost lens.

Afterwards, I wrote about the genre of 'Cool Kids' which is a mixture of alternative rock, indie pop and indie rock. I wrote about how the genre conventions would apply to my music video e.g. images of the band performing which meets the indie genre.

Currently, having a clearer view of how my music video would be; my next step is to create a storyboard using the software 'Celtx'. I plan to use different clips from music videos or pictures to provide an insight of how my music video will look like.