Summer Plans and Music Labels

Production Diary #3

Over the summer I intend to have the majority of my planning completed for my music video where the song, theme and location is finalised which would provide me with an idea of what costume and props I would need to use to meet the conventions of the music video. Also, I plan to further my research and to regularly post my progress onto this blog.

So far I have researched into current major music labels such as Universal Music Group, this has allowed me to see the success of artists from different genres who are signed to the music labels and given me an appreciation to why their music videos are so successful. For example, Cody Simpson who is signed to the Warner Music Group has a surfer image, he has used his Australian

heritage to his advantage and applies beach conventions to his music videos wherever possible. Also, Eminem signed to Universal Music Group was brought up in a bad neighbourhood and had a tough life in the beginning tends to use this in his music videos and songs wherever possible too. This has taught me when it comes to my music video I need to stick to a theme and the artist's image that corresponds with the song which will later also apply to the digipak that I would have to create.