Thursday, 16 October 2014

Genre 'Cool Kids' Theorists

The genre of my music video is classified as a mixture of alternative rock, indie pop and indie rock. I would be applying my mise-en-scene to these genre conventions, thus there would be images of the band performing in the studio playing instruments from acoustic guitars to drums which are typically seen in indie music videos (performance based narrative - Andrew Goodwin/John Berger). The band members, outfits would be casual/boho. The location would be in a mountainous landscape. where the theme of adventure and freedom is evident. Naturistic settings are typical in indie music videos. There would be diegetic sounds of laughing and rain establishing a cinematic realism. Black and white grainy footage would be present to create a nostalgic ambience to the audience, along with flashbacks as if the audience are looking at memories (illustrative - Andrew Goodwin). The mise-en-scene holds strong connotations of the characters being strong and fearless (semantic code - Roland Barthes), creating a juxtaposition to the lyrics of the song "I wish I could be like the cool kids" (amplifying - Andrew Goodwin). Establishing the music video as progressive, thus in the beginning the characters were anything but strong and fearless (the action code - Roland Barthes). The progressive concept is reinforced with the music video beginning as slow paced and then building up as fast paced and then slow paced to emphasise the characters complete transformation. The flashbacks enforce the cinematic soap opera narrative by evoking hurt and bullying which makes them say "I wish I could be like the cool kids" and not fitting into the 'norm'. There is cliched icongraphy of adventure with the group of friends running around the mountains and the city (vesimilitude).

No comments:

Post a Comment