Progress

Production Diary #10

Since my last production diary, I have completed four research tasks. I am attempting to complete all my research tasks quickly as I am ready  to shoot my music video and want to move on to do the planning for my music video and the analysis of the techniques I will use that will correspond with theorists like Andrew Goodwin's, Todorov etc.

The first research task I have completed was 'music festivals' where I had to explore all the current, famed music festivals in the world. This included 'Coachella', where a variety of celebrities attend in LA with successful acts and  'Donauinselfest' which is a music festival that takes place in Austria with the attendance of 3.2 million people. Using my knowledge, from the film 'Almost Famous', I also put the Woodstock Music Festival into the presentation; it took place in 1969.  I knew it  was one of the very first music festivals in history, with "hippies" attending and it is seen as iconic because of this. It had huge, famed acts including Jimi Hendrix, David Bowie and Mick Jagger.

My next research task was exploring the different music channels. This included MTV, 4Music, VH1 and Kerrang. I realised that the purpose of music channels were to  generate revenue and make profits. Completing this by selling advertisements, which is attracted by developing a large viewer base. However, the main purpose of music channels are to deliver high-quality entertainment to those who are a fan of music.

After that, I did 'evidence of music video you admire'. I had in mind music videos that would be similar to mine, following the same theme and concept. However, I could not embed the videos due to network issues with YouTube and will, therefore, embed them into the post later. The music videos were 'Flashed Junk Mind' by Milky Chance and 'Prayer in C' by Lilly Wood and the Prick a Robin Schulz remix.

I did a lyrical analysis of 'Cool Kids' to receive a clear insight of what originally the band wanted to put across in the song. According to Jamie, the band member, the song tells a story about a boy and a girl who just wants to be noticed. "This cry to be like the cool kids ... it's something that everyone goes through whether you want to act like it or not," Jamie explained to Radio.com. "There's always somebody out there that you kind of wish, 'If only I could do this, or do that.' I think that's why it connects with people so well.'

My music video will not be following a direct narrative, thus it's got to be a little disjuncture, completely illustrative and amplified with hidden meanings - a performance based narrative corresponding with Andrew Goodwin's theory. Like Jamie the band member states it relates to everyone somehow, to push this further I will not be focusing on the characters in my music video to make it more generic and for it to relate to the teenage target audience.