Evidence of videos you admire

           
I like Taylor Swift's 'Style' music video, for its varying shots, mise-en-scene and editing. I like how the mise-en-scene of the woods had fog and filters of the sunlight shining through making it look dream-like, I would incorporate this in my music video, by reflecting the sunlight from the camera's lens on to the person, and also using a smoke machine. Also, the song begins slow-paced but has fast-paced camera shots, with zooms in and out keeping the music video interesting and cohering with the song's beat. The various camera shots of close-ups, wide shots and mid shots in a short period of time, made the video look alluring, even though, most of what was shot was similar. As my song is slow-paced, I would also distribute a wide-range of camera shots with various editing to make the video engaging. I liked the lighting in the video, how some scenes were dark and some were bright evoking the different perspectives of the characters. I would use this with diffusion lights, flashing, in a dark room and also using the sunlight for my outdoor shots. Moreover, I thought the overlay filters were effective, emulsifying the characters and the mise-en-scene of the beach and the white backdrop, enhancing the connection between the characters and again conveying the different perspectives.

          
I like Charli XCX's and Rita Ora's music video 'Doing It', it's simple but the variation of shots and coloured filters makes it interesting to watch. As well as it being, postmodern with its inter-textual references to Thelma and Louise, Natural Born Killers and Barbie. I would use coloured filters to create a variation of effects, to make my video fun to watch. Also, I like how some parts of the music video look cinematic, like in the beginning when the music video is being introduced. I would do this in the beginning or the end of the music video, by using text in Adobe PremierePro and inserting the credits. The music video is a mixture of narrative and performance, I would like my music video to be like that, thus my song is indie and therefore I think it would be a good idea for it to have a band performance.

        
I also like Milky Chance's 'Flashed Junk Mind' music video, as it follows people running around in a naturistic landscape, connoting freedom. This is similar to how I want my music video to be. I like the point of view shots, and would want to establish it in my music video to evoke the characters' perspective. Moreover, I like the symbolism of the horses and motorbikes which again corresponds with the theme, freedom and nostalgia.