In my advanced portfolio, I was required to create a music video along with my ancillary texts of a digipak and poster. I believe that my products cohere effectively with each other, by following a particular theme with house colours that also corresponds with the indie genre.
Initially, I did a lot of planning and research to ensure that the combination of my main product and ancillary texts would correspond with each other. The band Echosmith's album is named 'Talking Dreams', therefore I decided a suitable theme would be 'dreams' following night and evening colours in order for the main product and ancillary texts to conform with each other. I created brand guidelines which is significant as it provides rules and guidelines for the way my brand has to be presented, which allows the audience to instantly recognise the products I have created due to its consistency.
My digipak consisted of images from my music video shoot, which makes the ancillary text combine with the main product. The evening house colours are evident of purple, blue and black along with the images being taken in the evening in a field where the moon is emanated, and also the disk being an image of the moon, corresponding with the 'dreams' theme and also cohering with the indie genre where naturist scenery are palpable. The mise-en-scene of the setting is in focus, as opposed to the band members who are dark silhouettes to draw attention to the continuous theme of dreams that is combined in the main product and ancillary texts.The mise-en-scene of the clothes of the characters in the shots are indie, with the kimono floating in the main image making the character look like a bird, in my music video it looks like this when the characters dance in the field. Digipaks from indie genres are typically quite creative and simple, in which I find my music video and ancillary texts are combined to be. My final product has a range of wide and establishing shots to establish the mise-en-scene, therefore I used the same wide and establishing shots in my digipak to combine the texts. By using my brand guidelines, I kept the font and the logo the same throughout the digipak. I got the font from 'Dafont.com', it was named 'Moon Flower Bold', after checking the copyright regulations, I had downloaded it. I thought the font was interesting, fresh and very indie, by seeing other creative fonts in other indie albums like MGMT's album and the original Echosmith 'Talking Dreams' album. I used a colour gradient on the font that combined all the house evening colours of purple, blue and black, I thought this was effective to correspond with the images and the overall theme of dreams.
Similarly, with my digipak to combine with the main product and digipak 'Talking Dreams', I continued the theme of dreams. As most indie magazine adverts are simple but creative, I thought I would need a clear image that would define the album. Therefore, I took a picture of my dream catcher with the Canon DSLR 550d, thus it's symbolism is associated with dreams and it is commonly used within the indie genre, in which I saw in Milky Chance's concert setup. I believe that continually playing on the indie genre and using the theme of dreams would combine the main products and ancillary texts effectively. Like Echosmith's original 'Talking Dreams' poster, I placed social media in the poster, hence it's a typical convention that is seen on magazine adverts and also increases the band's popularity by staying connected to the audience. This is significant, as Echosmith is a new band with only two singles and would need more people to discover and be involved with them by posting content, competitions on their social media, behind-the-scene images and videos. Moreover, I think that it's important to include positive reviews from famed music magazines to draw the audience to the poster, in influencing them to buy the digipak as they already know it's good to listen to. This is why I added NME and Q's review on the advert with a five star rating.
In conclusion, I believe that my main product and ancillary texts work well with each other by following typical indie conventions of wide and establishing shots of the naturist mise-en-scene. By the use of evening colours in the font, and shots being taken in the evening, I think it combines the main product and ancillary texts together with the continuous theme of 'dreams'.
Similarly, with my digipak to combine with the main product and digipak 'Talking Dreams', I continued the theme of dreams. As most indie magazine adverts are simple but creative, I thought I would need a clear image that would define the album. Therefore, I took a picture of my dream catcher with the Canon DSLR 550d, thus it's symbolism is associated with dreams and it is commonly used within the indie genre, in which I saw in Milky Chance's concert setup. I believe that continually playing on the indie genre and using the theme of dreams would combine the main products and ancillary texts effectively. Like Echosmith's original 'Talking Dreams' poster, I placed social media in the poster, hence it's a typical convention that is seen on magazine adverts and also increases the band's popularity by staying connected to the audience. This is significant, as Echosmith is a new band with only two singles and would need more people to discover and be involved with them by posting content, competitions on their social media, behind-the-scene images and videos. Moreover, I think that it's important to include positive reviews from famed music magazines to draw the audience to the poster, in influencing them to buy the digipak as they already know it's good to listen to. This is why I added NME and Q's review on the advert with a five star rating.
In conclusion, I believe that my main product and ancillary texts work well with each other by following typical indie conventions of wide and establishing shots of the naturist mise-en-scene. By the use of evening colours in the font, and shots being taken in the evening, I think it combines the main product and ancillary texts together with the continuous theme of 'dreams'.
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