Friday 26 September 2014

Research into Music Video directors - Francis Lawrence


Catching Up

Production Diary #8

In class, we were given a sheet where we had to write down all the tasks we have to complete by certain dates. Thus, currently I have been completing these research tasks I set myself to do. So far I have done history of music videos which taught me how music videos were originally a tool for advertising with the help of MTV which was a good platform for artists' to advertise their music - it was created in the 1980s. However, music videos in the present day have become experimental due to YouTube which allows anyone to post  music videos as well as it easily being created by anyone due to the easy accessibility of digital cameras.

Looking at the updated coursework checklist, I saw my meaning of  a digipak was at a 2 so I improved it and re-posted it on my blog to achieve a higher mark.

Recently, I have looked into my research for famed music video directors e.g. David Fincher and Spike Jonze who are considered highly established in the music video and  film industry. Both directors have worked with numerous successful artists ranging from a variety of genres such as Madonna, Beastie Boys, Jay Z and Kanye West conveying their diversity of work. Even making music videos as  iconic as Madonna's 'Vogue' by David Fincher and Beastie Boy's 'Sabotage' by Spike Jonze.

My next step is to make a mood board for my music video, a storyboard and then finally begin shooting my music video. This needs to be done quickly as I plan on completing my music video in october and begin editing it.