Production Diary #16
I moved on to audience research, looking into who the demographic of my music video will be. Typically, the target audience would be Echosmith fans, teenagers who would be able to relate to the narrative of my music video and also the band members are teenagers making them more appealing to teenagers. Also, those who are fans of the indie genre. I researched the audience for the indie genre, to discover how I can make my music video more appealing to them. I would stylise the characters of my music video in a way that they look like the demographic, the audience would, therefore, be able to relate to the characters.
I also constructed my initial planning ideas on Prezi, distributing pictures and examples of how I would like my music video to be portrayed. This was emulsified with my previous research tasks, of what I would distribute to my music video. For example, location and artist styling and costume planning.
