Production Diary #12
I have completed two more research tasks, 'Equipment List' and 'Influences of Music Style'. For Equipment List, I planned out the mise-en-scene props I'm going to be using in my music video. I included the lighting, white screen and camera (Cannon SLR) I will be using to shoot my music video. Also, the mise-en-scene of the clothes my characters will be wearing which will have generic teenage conventions e.g. converse to appeal to my demographic.
For influences of music style, I researched Echosmith's music influences - U2, The Killers and The Smiths, to make it apply to my music video. Also, 'Cool Kids' is alternative rock/indie, therefore I wrote about where the genre came from, and what kind of people the genre applies to. For example, alternative rock arose from the underground music scene in the 1980s and became widely popular in the 1990s and the people who usually listen to this genre are introverts. The mood boards I contributed into the power point conveys what kind of person would listen to this genre. This provided me a clear insight of who my target audience is and what conventions of the genre I should use in order to apply to my demographic.
I plan to be shooting my music video soon.
Monday 27 October 2014
Thursday 16 October 2014
Update
Production Diary #11
I have finally established my locations for my music video. I'm going to use a juxtaposition of settings; the city and a mountainous area. I have done this to heighten the relation between the audience and my music video. The majority of teens either live in the city or in a remote area which the mountainous setting embarks on. Both settings connote freedom, which is an important theme for my music video. I am therefore shooting my music video in central London and in a naturalistic landscape. This provides the message that wherever you are you can relate to the music video.
I have also improved my mood board to achieve full marks. Underneath my mood board I wrote about how the pictures represent my music video, how the structure and editing would be fragmented and disoriented to achieve a sense of adventure, perhaps through using ghost lens.
Afterwards, I wrote about the genre of 'Cool Kids' which is a mixture of alternative rock, indie pop and indie rock. I wrote about how the genre conventions would apply to my music video e.g. images of the band performing which meets the indie genre.
Currently, having a clearer view of how my music video would be; my next step is to create a storyboard using the software 'Celtx'. I plan to use different clips from music videos or pictures to provide an insight of how my music video will look like.
I have finally established my locations for my music video. I'm going to use a juxtaposition of settings; the city and a mountainous area. I have done this to heighten the relation between the audience and my music video. The majority of teens either live in the city or in a remote area which the mountainous setting embarks on. Both settings connote freedom, which is an important theme for my music video. I am therefore shooting my music video in central London and in a naturalistic landscape. This provides the message that wherever you are you can relate to the music video.
I have also improved my mood board to achieve full marks. Underneath my mood board I wrote about how the pictures represent my music video, how the structure and editing would be fragmented and disoriented to achieve a sense of adventure, perhaps through using ghost lens.
Afterwards, I wrote about the genre of 'Cool Kids' which is a mixture of alternative rock, indie pop and indie rock. I wrote about how the genre conventions would apply to my music video e.g. images of the band performing which meets the indie genre.
Currently, having a clearer view of how my music video would be; my next step is to create a storyboard using the software 'Celtx'. I plan to use different clips from music videos or pictures to provide an insight of how my music video will look like.
Genre 'Cool Kids' Theorists
The genre of my music video is classified as a mixture of alternative rock, indie pop and indie rock. I would be applying my mise-en-scene to these genre conventions, thus there would be images of the band performing in the studio playing instruments from acoustic guitars to drums which are typically seen in indie music videos (performance based narrative - Andrew Goodwin/John Berger). The band members, outfits would be casual/boho. The location would be in a mountainous landscape. where the theme of adventure and freedom is evident. Naturistic settings are typical in indie music videos. There would be diegetic sounds of laughing and rain establishing a cinematic realism. Black and white grainy footage would be present to create a nostalgic ambience to the audience, along with flashbacks as if the audience are looking at memories (illustrative - Andrew Goodwin). The mise-en-scene holds strong connotations of the characters being strong and fearless (semantic code - Roland Barthes), creating a juxtaposition to the lyrics of the song "I wish I could be like the cool kids" (amplifying - Andrew Goodwin). Establishing the music video as progressive, thus in the beginning the characters were anything but strong and fearless (the action code - Roland Barthes). The progressive concept is reinforced with the music video beginning as slow paced and then building up as fast paced and then slow paced to emphasise the characters complete transformation. The flashbacks enforce the cinematic soap opera narrative by evoking hurt and bullying which makes them say "I wish I could be like the cool kids" and not fitting into the 'norm'. There is cliched icongraphy of adventure with the group of friends running around the mountains and the city (vesimilitude).
Wednesday 8 October 2014
Cool Kids Moodboard
Cool Kids Moodboard from osnapitsalina
It's obvious from my mood board that the theme of adventure and nostalgia would be present in my music video. The characters in my music video would'nt be focused and would appear as silhouettes to appeal and relate to the mass teenage audience generically. The structure and editing of my music video would be disorientated and fragmented cohering with the rhythm of the song. Looking at the location pictures, you can see the city and nature sense of the scenes that will be placed in my music video.
It's obvious from my mood board that the theme of adventure and nostalgia would be present in my music video. The characters in my music video would'nt be focused and would appear as silhouettes to appeal and relate to the mass teenage audience generically. The structure and editing of my music video would be disorientated and fragmented cohering with the rhythm of the song. Looking at the location pictures, you can see the city and nature sense of the scenes that will be placed in my music video.
Progress
Production Diary #10
Since my last production diary, I have completed four research tasks. I am attempting to complete all my research tasks quickly as I am ready to shoot my music video and want to move on to do the planning for my music video and the analysis of the techniques I will use that will correspond with theorists like Andrew Goodwin's, Todorov etc.
The first research task I have completed was 'music festivals' where I had to explore all the current, famed music festivals in the world. This included 'Coachella', where a variety of celebrities attend in LA with successful acts and 'Donauinselfest' which is a music festival that takes place in Austria with the attendance of 3.2 million people. Using my knowledge, from the film 'Almost Famous', I also put the Woodstock Music Festival into the presentation; it took place in 1969. I knew it was one of the very first music festivals in history, with "hippies" attending and it is seen as iconic because of this. It had huge, famed acts including Jimi Hendrix, David Bowie and Mick Jagger.
My next research task was exploring the different music channels. This included MTV, 4Music, VH1 and Kerrang. I realised that the purpose of music channels were to generate revenue and make profits. Completing this by selling advertisements, which is attracted by developing a large viewer base. However, the main purpose of music channels are to deliver high-quality entertainment to those who are a fan of music.
After that, I did 'evidence of music video you admire'. I had in mind music videos that would be similar to mine, following the same theme and concept. However, I could not embed the videos due to network issues with YouTube and will, therefore, embed them into the post later. The music videos were 'Flashed Junk Mind' by Milky Chance and 'Prayer in C' by Lilly Wood and the Prick a Robin Schulz remix.
I did a lyrical analysis of 'Cool Kids' to receive a clear insight of what originally the band wanted to put across in the song. According to Jamie, the band member, the song tells a story about a boy and a girl who just wants to be noticed. "This cry to be like the cool kids ... it's something that everyone goes through whether you want to act like it or not," Jamie explained to Radio.com. "There's always somebody out there that you kind of wish, 'If only I could do this, or do that.' I think that's why it connects with people so well.'
My music video will not be following a direct narrative, thus it's got to be a little disjuncture, completely illustrative and amplified with hidden meanings - a performance based narrative corresponding with Andrew Goodwin's theory. Like Jamie the band member states it relates to everyone somehow, to push this further I will not be focusing on the characters in my music video to make it more generic and for it to relate to the teenage target audience.
Since my last production diary, I have completed four research tasks. I am attempting to complete all my research tasks quickly as I am ready to shoot my music video and want to move on to do the planning for my music video and the analysis of the techniques I will use that will correspond with theorists like Andrew Goodwin's, Todorov etc.
The first research task I have completed was 'music festivals' where I had to explore all the current, famed music festivals in the world. This included 'Coachella', where a variety of celebrities attend in LA with successful acts and 'Donauinselfest' which is a music festival that takes place in Austria with the attendance of 3.2 million people. Using my knowledge, from the film 'Almost Famous', I also put the Woodstock Music Festival into the presentation; it took place in 1969. I knew it was one of the very first music festivals in history, with "hippies" attending and it is seen as iconic because of this. It had huge, famed acts including Jimi Hendrix, David Bowie and Mick Jagger.
My next research task was exploring the different music channels. This included MTV, 4Music, VH1 and Kerrang. I realised that the purpose of music channels were to generate revenue and make profits. Completing this by selling advertisements, which is attracted by developing a large viewer base. However, the main purpose of music channels are to deliver high-quality entertainment to those who are a fan of music.
After that, I did 'evidence of music video you admire'. I had in mind music videos that would be similar to mine, following the same theme and concept. However, I could not embed the videos due to network issues with YouTube and will, therefore, embed them into the post later. The music videos were 'Flashed Junk Mind' by Milky Chance and 'Prayer in C' by Lilly Wood and the Prick a Robin Schulz remix.
I did a lyrical analysis of 'Cool Kids' to receive a clear insight of what originally the band wanted to put across in the song. According to Jamie, the band member, the song tells a story about a boy and a girl who just wants to be noticed. "This cry to be like the cool kids ... it's something that everyone goes through whether you want to act like it or not," Jamie explained to Radio.com. "There's always somebody out there that you kind of wish, 'If only I could do this, or do that.' I think that's why it connects with people so well.'
My music video will not be following a direct narrative, thus it's got to be a little disjuncture, completely illustrative and amplified with hidden meanings - a performance based narrative corresponding with Andrew Goodwin's theory. Like Jamie the band member states it relates to everyone somehow, to push this further I will not be focusing on the characters in my music video to make it more generic and for it to relate to the teenage target audience.
Thursday 2 October 2014
Planning my Music Video
Production Diary #9
Still completing my research, I decided to do 'research into the band/artist', hence since October was nearing I thought it would be best to begin the planning for my music video. Echosmith, the band who sang Cool Kids, was the band I researched. Looking into what the band members said about Cool Kids, allowed me to identify the song personally, providing me with insightful ideas for the music video I'm about to shoot. Although, the song can be interpreted differently to what the band put forward. I'm probably going to use a different interpretation to make it different from the band versions of the music video.
The main theme of my music video will be adventure, silhouettes of teenagers running around the city as well as with a nature back drop. The reason why I want silhouettes of my choice of people is for the music video to relate to everyone, there doesn't need to be an identity when it is supposed to appeal to teenagers generically. The music video can relate to all teenagers, as the narrative of the song is relatable to everyone in one way or another. Like the film Breakfast Club relates to someone somehow.
As you can see, my most recent post was of my mood board. This is to provide an initial insight to what my music video will be like visually. It looks disorientated, the theme of adventure is evident, there are silhouettes, with city pictures and natural landscapes displayed evoking the locations I would film my music video. All in all, the music video conveys adolescence and nostalgia of the teenage years.
Still completing my research, I decided to do 'research into the band/artist', hence since October was nearing I thought it would be best to begin the planning for my music video. Echosmith, the band who sang Cool Kids, was the band I researched. Looking into what the band members said about Cool Kids, allowed me to identify the song personally, providing me with insightful ideas for the music video I'm about to shoot. Although, the song can be interpreted differently to what the band put forward. I'm probably going to use a different interpretation to make it different from the band versions of the music video.
The main theme of my music video will be adventure, silhouettes of teenagers running around the city as well as with a nature back drop. The reason why I want silhouettes of my choice of people is for the music video to relate to everyone, there doesn't need to be an identity when it is supposed to appeal to teenagers generically. The music video can relate to all teenagers, as the narrative of the song is relatable to everyone in one way or another. Like the film Breakfast Club relates to someone somehow.
As you can see, my most recent post was of my mood board. This is to provide an initial insight to what my music video will be like visually. It looks disorientated, the theme of adventure is evident, there are silhouettes, with city pictures and natural landscapes displayed evoking the locations I would film my music video. All in all, the music video conveys adolescence and nostalgia of the teenage years.
Wednesday 1 October 2014
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